![]() The company admitted its mistakes, but claimed that the early feedback was “not fully reflective of the service at launch time and was misinforming consumers”. Early releases were plagued with software issues and Rakuten even deleted negative reviews of its products. Things also didn’t go smoothly during the July 2012 launch in Japan either. The product launched in the UK and Canada, with no initial mention of the US leaving many consumers confused. Making the e-readers available to buy online on its home turf in Canada and in the US, one of the world’s largest consumer markets, makes a lot of sense, but the company was roundly criticized for its botched launch in America late last year. Kobo says that its eBookstore now offers 3.2 million titles in 68 languages, appealing to a very global audience. Its customer base - which covers 190 countries - has already turned (as in, quite literally, turned) 1.3 billion pages during 10 million hours of reading during 2013 so far. Japanese e-commerce giant Rakuten redesigned Kobo’s products after it bought the Vancouver headquartered company for $315 million in November 2011. The devices - which also include the Kobo Glo, Kobo Mini E Ink e-reader, and Kobo Arc 7″ Android tablet - were made available in the US in November 2012, having gone on sale in the UK, Canada and other markets one month prior. ![]()
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