However, the backbone of the document doesn’t change–some common elements cannot be ruled out regardless of the size of the document. What to Include in the Marketing Agency Contract Templateĭepending on the task at hand, a marketing agency agreement template can be a simple one-page document, or it could be 50 pages long. Note: Get started with this free marketing agency contract template by signing up to Bonsai today. The agreement is also known as a commission agreement or a sales agent agreement. It limits any future misunderstandings or miscommunications and ensures that the ad agency and the client enjoy a fruitful professional relationship. Like most agreements, a marketing or advertising agency agreement manages expectations on both sides. Using a marketing agency contract helps you avoid this scope creep–allowing for a much more transparent relationship. It ensures mutual understanding and respect in order to establish a smooth working process and relationship.Īs a self-employed marketer, you’re well aware of the risk of scope creep–when clients (unintentionally) take advantage and try to bombard you with new responsibilities mid-project. The contract also dictates the extent of the working relationship and the project scope at hand. It also sets expectations for both parties in terms of timings and compensation–everything you need to start the business venture with your best foot forward. It provides clear and specific details about the roles to be played by each party. A marketing agency contract–or marketing agency agreement–is a legal document that cements the relationship between the digital marketer and the client.Ī marketing agency contract is hugely important for any business relationship.
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